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Complete Control

When it comes to CPV Contextual Advertising, Media Traffic is unsurpassed in the industry.

Precision Match

Advertisers can choose how to target individual keywords and URLs with 4 precision match options: Complete URL, URL without Query String, Query String only or Search Engine. For examples of each, let us assume you have the target "loan" in your target list.

Complete URL. This is our default precision match. If your target appears anywhere in internet address visited by a user, then a match will occur. Ex. www.domain.com/page.html?query_argument=whatever

URL without Query String. A match will occur only within the URL portion of an internet address. Ex. www.domain.com/page.html?query_argument=whatever

Query String Only. A match will occur only if your target appears in the query string portion of a URL.
Ex. www.domain.com/page.html?query_argument=whatever

Search Engine. Your target will only match if it was initiated as a search in a search engine.
Ex. www.searchengine.com/results.html?search_query=search string

Exclusions

Advertisers can EXCLUDE keywords or URLs from triggering in a given campaign. This can be quite useful to prevent non-profitable pops.

Example: Your destination might be www.myloans.com. Your target list my include the target "loan". You probably don’t want your destination to trigger if someone would navigate directly to www.myloans.com. Therefore, you would add www.myloans.com to your exclusion list.

Window Type

Advertisers can show their destination as a Landing Page (750x550) or as a Creative with specific width and height.

Pop Type

Advertisers can choose to have their destination shown as a Pop-Up or Pop-Under.